iifa, iifa awards 2008, iifa awards, iifa awards bangkok, International Indian Film Academy

After London, Sun City, Johannesburg, Singapore, Kuala Lumpur, Dubai, Amsterdam and Yorkshire, the ninth edition of the IIFA (International Indian Film Academy) awards have begun in Thai capital city of Bangkok.

This edition of IIFA awards at Bangkok began on June 6 at the Dusit Thani Super Luxury Hotel.

IIFA has been contributing tremendously to the growth and popularity of Bollywood outside India and is aimed at improving the way in which the films from Bollywood is seen by the International community. It is also an attempt to bring Bollywoods business to unexplored regions and countries.

The IFFA awards 2008 were inaugurated by the brand ambassador and Bollywood superstar Amitabh Bachchan in the presence of Thailand Sports and Tourism minister, Khun Weerasak Kowsurat and the Indian Ambassador Latha Reddy. Amitabh Bachhan said that IIFA is very special to him and the film industry and the Bollywood is committed to intensify the IIFA phenomenon every year.

The IIFA awards 2008 is a three day long celebration of Bollywood Cinema and is designed to highlight on not only the business aspect but also the changing face of Hindi cinema and issues lie concern for the environment.


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